What are some of the critical elements of marketing a B2B brand, particularly what it takes to build a brand with communications and advocacy

If you feel like you’ve reached a level of experience and capability in your role, or maybe you have received positive feedback from team members and leaders on your capabilities. Perhaps you’ve started thinking, it's time to put my hand up for more. The first answer should be Yes. I can do this.

What are businesses now looking for in candidates before they make an offer. And what’s changed on the marketers side? How can marketers looking for work put their best foot forward and shine through the recruitment process.

There are foundational skills you build in marketing that can apply to many facets of life and career adjacencies. Research - understanding motivations and pain points, positioning and key messaging, setting goals, testing and learning just to name a few. Marketers spend much of the time figuring out the “why, what and how” of the business they represent and then influencing consumers to take action.

So how can you apply the same rigour to your own career building?

You have the foundations of a good marketing plan, aligned to the business strategy, but your ability to deliver on outcomes to that plan, relies on a certain team dynamic and inertia to thrive. So how do you go about building a strong culture in your marketing team and aligning that to your marketing plan to deliver on business outcomes?

The art and science of marketing can’t happen without the right data and technology foundations in place. Investment in setting up an optimal marketing technology stack will help you drive better outcomes from measurement and attribution to mapping a connected view of your customer.

No matter the size of your business, as you scale, it's important to build a plan to manage your customer data and structure it in the right way so you can make that data actionable for marketing. In this episode we deep dive into approaches for building compelling and personalised customer experiences with data.

Brands, from scale ups to large businesses rely on an agency roster to deliver work from brand strategy, campaign delivery to transformation.

There is a spectrum of mediocre to great relationships. What is the secret sauce to building the optimal and high performing client agency team to deliver on ROI and the best work?

Deep Dive with Michelle Champ, CFO of Hireup

Typically in tough times, marketing budgets tend to be the first to get cut. Yet marketing leaders are still expected to drive growth. This is where forging a strong relationship with the CFO (Chief Financial Officer) is critical, they can support and defend you when the going gets tough.

Deep Dive with Brent Hill, CEO of Tourism Fiji

If you’ve reached the heights of marketing leadership, what’s next? Can marketers make good CEOs? These days marketing leaders are significantly more data literate. That, balanced with creativity and generally a good amount of emotional intelligence, marketers are sometimes underestimated and can make excellent CEOs.

Deep Dive with Kara Glamore, Vice President of Carnival Cruise Lines

Brand reputation is built over years but depending on the strength of your brand, it can be destroyed quickly and take years to rebuild. Someone who is no stranger to weathering a reputational storm is Kara Glamore, Vice President of Carnival Cruise Lines.

Deep Dive with James Greaney, Chief Data Officer of CHEP Network

In business these days a good level of data literacy is an expectation not a nice to have. Given the pressure on marketing these days to deliver both short and long term results, have agency partnerships evolved to better support marketing teams to improve not only effectiveness but data capabilities as well?

Success in a new job starts with your 100 day plan.